Because even though traditional decks are awsome and hundreds of games can be played with them, they all come from times past, and they don't quite fit our present. When you play with Poka, you are hopefully trying to understand life and not just a kingdom.
It is appealing whether you are 4, 20 or 80, analitical or artsy.
Do you need to relax and take a break?
Do you have 10 square centimetres of room in your pocket or bag?
If so, then you have a game that needs no sign up (less stress), no charging (less stress), and will appeal to everyone.
The star card. The card that takes care of the jobs nobody want to do. Death, darkness, unfiltered truth. This card acknowledges life has a dark side, but this dark side do has a purpose.